Nice, a member of KTB (Konsortium Transnasional Berhad) Group, provides executive and luxury coaches meant for passengers who prefers to travel in luxury. The services in Nice coaches includes personal LCD screen entertainment system for passengers to watch a series of pre-programmed movies and full on-board services hosted by a steward/stewardess throughout the journey. Due to this, most of known passengers are usually senior working executives and business travelers.
Nice operates two sub-brands with “Nice++” as a leading flagship out of a fleet of 50 buses. “Nice++” is the first executive coach in Malaysia that started installing individual LCD screen for its passengers. Nice executive coaches is also the first and only bus operator in Malaysia to have its service pantry located at the front of the coach to give its passengers a feeling similar to an airline, and at the same time isolate its passengers from undesirable frontal traffic noises and view.
Additionally, Nice also has a considerably new fleet of NICE Imperial that has been providing daily bus services within Malaysia as well as Singapore to KL and KL to Singapore. Passengers will indeed enjoy NICE Imperial for its facilities such as meals and beverages being served on board, on-board Tablet Infotainment with WiFi services and its features of viewing your favorite movies and music throughout the journey.
Nice is the largest bus operator in the country providing luxury or executive coach services and receives great support by more than 20,000 loyal customers whom are privileged with points that can be exchanged with free tickets, merchandises or even holiday packages.
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